user/
velta
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designer/research/
destiana
case study
1

nGage Last-Mile Delivery Platform

revamp saas b2b logistics platform in middle east that powers up 100+ million orders every day from across onboarding to order creation journey touchpoints.

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SAAS, LOGISTICS, B2B
3

Pegasus G12 All-In-One College Prep Platform

led the ux / research team for the biggest college test prep project in indonesia.

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DESIGN SYSTEM
3

Building Al Arabiya Design Systems

Building Design Language System (DLS) for Al Arabiya's social and digital platforms across international and Arabic editions for 20+ million users worldwide.

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Copywriting

Copywriting

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Marketing

Marketing

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Branding

Branding

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Web Design

Web Design

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Welcome 👋

I'm a software engineer-turned-IxD who graduated with CompSci and UX degree from and since then have been involved in several projects (mostly early-stage startups and public service) in APAC and MENA.

about me